Lesson 2.0 Essential Tools of the Trade
Overview – Lesson 2.0
Routing, Mileage & Mapping Resources
How many miles on each load
Practical miles vs short miles
Mapping resources
Calculating Rates
Negotiated rates, spot rates, contract rates
Base (Gross) rates, accessorial charges
Payment methods
Payments over and above base rates
Rate Negotiation
Broker rate margins
“Head haul” rates, “back haul” rates
A sense of urgency
Finding the going rates
Hot Maps
Offers to pay the truck
Dollar amount to expect on each load
100 cwt or 50 wt (usually in the produce industry)
Resources for finding “going rates”
Load Boards – using DAT, Truckstop or Both Several options
Basic and/or additional features
Continuous truck searches
Benchmarks to Evaluate Progress
Monitor load and shipper performance
Load Manager spreadsheets
Shipper and Carrier Databases
Why databases?
Using databases
Other Software Systems
Transportation Management Software (TMS)
Both DAT and Truckstop have TMS software
Accounting software
Lets’ get started! …
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Routing, Mileage & Mapping Resources
Why you need to calculate miles
Know what “dollar amount per mile” you are offering your truck driver
Dollar amount offered, number of miles:
($1,600 / 1,000 = $1.60)
Calculating practical miles vs. short miles
Practical route (probably the quickest) or the shortest route (fewer miles but poorer routes)
Mapping resources
Here is a free mapping resource and a paid resource:
Google Maps
GPS systems
Calculating Rates
Negotiated rates – spot rates or contract rates
Which one?
Base (Gross) rates and accessorial or unloading charges:
Example for the broker:
Base rate $2,300 –flat rate to the broker
Unloading fees +100 -reimbursed by shipper, sometimes
Total Rate $2,400
Example for the truck:
Base rate $2,070 –flat rate to the truck (2,300-230)
Unloading fees +100 -reimbursed by broker, yes
Total Rate $2,170
Payment methods
Examples:
Who Determines HOW the Rate is Paid?
Base (Gross) Rates
Example:
From Denver to Houston,
$1,725 flat
El Paso, TX to Phoenix, AZ – 410 miles at $1.75 per mile.
Gross rate – $717.50 (410 x 1.75)
Shipper is paying $4.75 per bag or box, etc. Shipper loads 900 pieces. Gross pay = $4,275
Shipper will load each truck to the “legal max”
“Weigh” ticket is sent to the broker by the carrier along with the carrier’s invoice, bill of lading, etc
“Gross” weight and the “net” weight
Shipper will only pay on the “delivered” weight. Broker does the same
Confirmation will use an estimate of either 40,000 lbs. or 42,000 lbs, depending on if a pallent exchange is made
Let’s take a look at some examples.
Example for 100 cwt:
The shipper indicates he will pay $6.00 per cwt
If 40,000 lbs. are delivered, your gross rate will be: $2,400 (40,000 / 100 = 400 x 6.00)
If the truck loads and delivers more than 40,000 lbs. – let’s say 43,500 lbs., your gross rate will be: $2,610 (43,500 / 100 = 435 x 6.00)
Example for 50 wt:
The shipper indicates he will pay $4.00 per 50 wt
If 40,000 lbs. are delivered, your gross rate will be:
$3,200 (40,000 / 50 = 800 x 4.00)
If the truck loads and delivers more than 40,000 lbs. – let’s say 45,500 lbs., your gross rate will be: $3,640 (45,500 / 50 = 910 x 4.00)
The four basic methods above are the most common methods. However, there may be other payments added to the base
Payments over and above base rates
a) a fuel surcharge
b) reimbursement for unloading fees (lumper fees)
c) extra stops
d) detention pay
e) rerouting charges
f) other ??? – for example, a tarping charge
Final comment on rates:
Know what is being offered to the truck before posting a load
Rate Negotiation
Learn this skill
Win-win-win outcome
Freight broker rate margins
What kind of margins should you expect?
10-15% on average –
Can you get more?
What if you average less than 6-7%
Margins are without accessorial or reimbursed fees
“Head haul” rates and “back haul” rates
Finding another load on the return
Back hauls paying lousy rates
Time and experience
When a great head haul rate is required by the truck
Detecting a sense of urgency with either shippers or carriers
You are helping both of them
Getting your foot in the door
Seek competitive rates
Music to your ears
What are the going rates?
Rates fluctuate
Look first to load boards
See more further below …
Hot Maps – capacity – spot rates
Dynamic, visual information –
>>> https://www.dat.com/blog/reefer-report-watermelon-season-rolls-on
Look at demand, look at “tight capacity”
Rates – simply a function of supply and demand
Here’s a great article:
>>> Reefer Capacity by Dean Croake
How much are you offering to pay the truck?
General formula –
Let’s put figures to this formula:
$2,500 – Shipper pays
$ -375 – Less broker’s portion
$2,125 – Offered to the truck
$ +200 – Plus fuel surcharge
$ +150 – Plus 2 extra stops
$2,475 – Total offered to the truck
If the haul is 1,350 miles, carrier gets about $1.83 per mile. (2,475 / 1,350).
Find the number of miles on a load
Broker is getting about a 15%
Offer to the truck – accepted, rejected, negotiated
What dollar amount can you expect on each load?
Strive to make between $100-$150 to $200-$250 per load on average starting out
The length of the haul
Go out there and make things happen!
After a while, start doing some house cleaning.
If the shipper is paying by the 100 cwt or 50 wt (usually in the produce industry)
Each 25 cents equals $100 on a 100 wt load. Each 50 cents equals $200
Example – 100 cwt:
Net = $100 (40,000 / 100 = 400 x .25)
Net = $200 (40,000 / 100 = 400 x .50)
Example – 50 wt:
$200 (40,000 / 50 = 800 x .25)
Resources for finding the “going rates”
Check out these several rate resources:
>>> Where Do DAT Rates Come From?
Use rates from these resources as a starting point.
Using Truckstop, DAT or Both
Three necessary features:
Other features – quick, carrier on-boarding
>>> Truckstop – post loads, truck search, plus more
>>> DAT Express – post loads, truck search, plus more
Ask about “combo” features
Some additional load board features
Radius searches – select a city, then a radius, usually 25 to 200 miles
Desired direction – sort the results according to “desired destination”
Load-to-truck ratios – for a given area
Negotiating strength –
Deadhead miles –
Posting options – multiple loads, updating or refreshing loads, roll-over loads, bids
Remember – drivers and dispatchers from all around the country are looking for YOUR loads
Training Videos – post loads, search for trucks. plus more
Final thoughts in searching for trucks
Some ideas:
What happens when your truck search comes up empty?
Searching and adding trucks to your database
LET ME REPEAT …….
……. NEVER pass up an opportunity to ask a trucker if you can get set-up with them,
“Start a conversation”…
Benchmarks to Evaluate Progress
Monitor load performance
Load Manager spreadsheets – Make decisions here …
How to use and why you need databases
Use your databases to continuously call shippers and carriers
Databases are your gold mines
A good, inexpensive software – but time consuming to set up
Example Carrier Database
Other Software Systems
Three types of software for your freight broker business:
Transportation Management Software (TMS)
Manage load activity and more with your TMS,
>>> Ascend TMS Software – very affordable, get started for free
Both DAT and Truckstop have TMS software
>>> Truckstop
>>> DAT
Other TMS solutions – go ahead, but you might get confused …
>>> TAI – expensive
>>> EZ Loader – may be affordable if you are not new
>>> Even more –
Accounting Software
The most popular accounting choice by far … QuickBooks by Intuit
Online or Desktop – what’s the difference?
Here’s a good article by Forbes Advisor:
>>> QuickBooks: Online or Desktop?
Subscription basis
Desktop – $549.99 / year
Why QuickBooks?
Summary: