Summary

You have completed very comprehensive instructions on how to start, maintain and succeed in your freight broker business. You now need to put into action what you know.

Here is the challenge: there is no ONE right way to get started and to succeed other than supplementing your broker knowledge with sound business fundamentals.

If I, or someone else, were to lay out a “specific” strategy to get started, you might just think that it is the only way to go. You might think that it is the best method to follow. But the right strategy that works is the one that works for YOU. Not something that someone else is going to give you.

If there are knowledgeable people who know where to go, or who have the “right” strategy – they are not going to tell others. They are not going to reveal their hard-earned “secrets”. This business and industry are wide open – but no working freight broker is going to easily give up their information.

There are potentially thousands and thousands of customers – but you don’t know exactly which ones use freight brokers. So, you will have to search and search in a variety of ways and very intensely at times.

Is there any easy way?

Many freight brokers are looking for an easy way to succeed. And this is okay to some extent except when you delude yourself into thinking that freight brokering is easy. If this were an easy business, it still would not be easy because there would be so much more competition.

If you are serious about building your own freight broker empire regardless of how large or how small, you really want to be “happy” that this is difficult. Why? Because you want to outlast your competition. You know that YOU will work very hard (and smart) and, often times, your competition will fall by the wayside.

So just accept the fact that the easiest way and the quickest way is to do the difficult things that need to be done. Learn to master frustration until you succeed.

First things first

Now, having said this, the first items you need to get started are your set-up packages for both the shipper and carrier. Without having these properly prepared, you can’t begin.

Then, go back and restudy Sesson 3.0 and 4.0 – these sections will help get you started.

Take one step at a time and deal with each step as it comes to you.

A logical, step-by-step approach will always win over a hasty and ill-conceived reaction.

Throughout your entire freight broker career, you will want to master these four important skills:

• Information gatherer,
• Researcher and analyst,
• Problem solver, and
• Relationship builder

Good luck and best wishes to your success!

John D Thomas, President, Founder & Sole Owner Atex Freight Broker Training, Inc El Paso, TX 79902